Oh Baby Fitness
Oh Baby Fitness offers a variety of pre and post natal fitness programs in Cambridge and surrounding areas.  We strive to ensure our client’s have safe and effective options for their fitness goals at any stage of pregnancy and postpartum.


Better Bedtime
We are sleep consultants who offer a developmentally-appropriate approach with proven results. What does this mean? We will not ask you to ignore your baby all night. We can include night feedings for your baby and will work at a pace you are comfortable with. Together we will teach your child to develop the skills to become a healthy, independent sleeper—a gift they will carry with them as they grow.


Knowledge First – Heather Heartfield
Growing RESPs Securely for more than 50 years, Knowledge First Financial offers exclusive group & individual Education Savings Plans with unique profit-sharing benefits.


Dressed to Deliver
Award-Winning 3-in-1 Maternity & Labor gown. A great alternative to the traditional hospital gown! It is hospital approved, provides all access required while leaving you concealed. Wear as a maternity dress, during L&D for immediate access for skin-to-skin and nursing with your newborn after birth and postpartum!


TriCity Financial Group
We will help you to achieve the lifestyle that you and your family desire and deserve, through our structured and disciplined approach to financial planning. We take the time to listen to you and gather all of the information needed to fully understand your complete financial picture.


Tamsen Connects
Momtellectual Podcast: Equal parts education, entertainment, and community building. Come join us as we challenge and change ideas about motherhood! Audio podcast episodes run about 1/2 hour to help fit them into your busy schedule.
Guelph Moms Supporting Moms: A Facebook group devoted to building community and providing resources for local moms. With over 1500 members as of this summer, you’re sure to be able to find moms like you!


Want to try out cloth diapers? Find the right diaper for your baby with our diaper trial and rental program. Explore our wide range of safe, natural, and organic products for baby, mama and the whole family


Wellness Team on Queen
Our practitioners are passionate about helping you and your family. We have come together to help fill the gaps in community services by providing a wider range of health and wellness services available to you.
Aeto’s Arts
Artisanal skin care for babies and children.
Creative newborn and maternity photography.
All Tomorrow’s Parties
Hand-made reusable decorations for the nursery, playroom, bedroom, and parties!
ASAGE Financial
Financial services including life insurance, health insurance, investments and education savings for children.

Baby Be Healthy – Sobeys
If you’re pregnant or planning a pregnancy, our Baby Be Healthy program is for you! 6 Sobeys Pharmacy locations in Kitchener Waterloo.
274 Highland Road West, Kitchener, ON (519) 744-0839
94 Bridgeport Road E, Waterloo, ON (519) 885-5874
1187 Fischer Hallman Rd, Kitchener, ON (519) 576-7516
235 Ira Needles Blvd, Kitchener, ON (519) 743-8211
450 Columbia Street W, Waterloo, ON (519) 880-9145 | 640 Parkside Drive, Waterloo, ON 519-746-4795

Baby Brands Gift Club
Baby Brands Gift Club® distributes over 280,000 Gift Bags annually to new and expectant parents across Canada. In addition, more than 30,000 Gift Bags are given to new and expectant parents each year at baby shows from coast to coast. Our Gift Bags contain samples, coupons, gifts and relevant information of major brands from our participating sponsors and advertisers.

Baby Connections
Baby Connections is a not-for-profit community program which promotes the importance of early literacy. Our program motivates and supports parents and caregivers in the Waterloo Region to encourage early literacy skill development.

Bailey Baby Boutique
Handmade baby clothing and accessories.

Balancing from Birth to Baby
Unique prenatal and postpartum education in the KW area. Our focus is delivering evidence-based medical information in a balanced and holistic approach.

Bear Bottoms Diaper Service
Bear Bottoms Cloth Diaper Delivery Service provides high quality, fitted cotton diapers custom made in Canada. Their service includes fitted cloth diapers, pick-up, and delivery with no dumping of solids. Hospital approved. The eco-friendly choice of thousands since 2006!

Belly Buttons
Belly Buttons is your one-stop shop for education on all things baby. We offer childbirth classes, pain management workshops, stroller fit, baby food, CPR and more.
Cedar Lily Boutique
Cedar Lily Boutique provides bra fitting services to expectant and nursing women. They carry popular brands and styles that women love and they convert them into nursing bras with easy-to-use magnetic clasps.
An online handmade baby boutique with fun, fresh fabrics and lasting quality such as bandana bibs, classic bibs, aprons, wooden teethers, baby blankets, crayon wallets and more.
We will be displaying an array of our baby essentials.
Crystal Clear Water Centres
A water refilling station providing complete home water treatment solutions for water purification in Guelph & Cambridge.

CST Consultants
With over 56 years of experience providing education savings solutions to families across Canada, CST strives to fulfill their mission to enable all Canadian children to have the financial resources to pursue post-secondary education by providing Registered Education Savings Plans.

Defining Moments Photography
Focusing on life’s milestone moments and all stages in between. Award-winning photographer specializing in maternity, newborn, baby, child, and family portraiture.
Delicate Impressions
Specializing in newborn photography.
Dream Again Sleep
We offer a holistic approach to infant and toddler sleep. We provide evidence based information to parents to understand and accept what their baby’s brain development and emotional capabilities are and how they impact their sleep behaviours.

Green’s Your Colour
Canada’s sassy, safe & sustainable lifestyle brand!

Healthoholics is a local, family-owned health food store & wellness center in Kitchener. Plus, all out sales floor staff are nutritionists!

Infant Studies Group
Infant Studies Group has two developmental psychology labs at the University of Waterloo where they strive to understand the perplexing question that is, how do infants and children learn?

Insception Lifebank
With over 20 years of experience, Insception Lifebank is Canada’s first and most experienced cord and blood tissue bank.
Jocelyn Wells – Postpartum Doula
Offering customized postpartum plans and in-home postpartum doula care for families.

KinderSleep provides gentle sleep coaching and in-home night support for babies, toddlers, and preschoolers.

Kitchener Waterloo’s Parents of Multiple Births Association is a parent-run volunteer-based non-profit supporting parents and expecting parents of twins, triplets, or more.
Handmade items for everyone!
Little Lovey Handmade
Little Lovey Handmade is your one-stop shop for all of your baby-wearing accessory and cloth diapering needs. From drool pads for your baby carrier to cloth diapers and wipes for your family, we offer amazing Handmade quality items you can use for years to come.

Little Robin Art + Decor

Specializing in custom, made to order paintings. Nursery art where each piece is unique and hand painted.

Little Smiles Photography

Photographer Rachelle Cloutier is an accredited member of the National Association of Professional Child Photographers, offering many years of experience to safely and competently photograph your baby. Book your session today and you will not be disappointed!
MadeGood® Granola Bars, Minis, and Crispy Rice Square snacks are nutritious, school-safe, and free from the most common allergens: peanuts, tree nuts, gluten, soy, dairy, egg, sesame, fish, and shellfish.
Madelina Birth & Baby
Certified Labour and Birth Doula, Certified Placenta Encapsulation Specialist, Certified in Acupressure for Prenatal, Labour ​and Postpartum Periods, (and) ​Infant Massage Instructor.

Mary Kay Cosmetics
Specializing in skincare and also offer colour cosmetics and other body care products.
The Maternity Manager
Consulting service to help pregnant women and new parents with baby registry, nursery set up, hospital bag preparation, purchasing a stroller and to connect them with services they need.
With more than 50 years supporting moms and babies, Medela Canada is more than just the #1 recommended breast pump brand. They have a full line of nursing and pumping products designed to make every breastfeeding journey a success.

Melanie Hunt Photography
Specializing in newborn, maternity, child and family portraiture. Melanie Hunt Photography serves Guelph and surrounding areas.
Melissa’s Makes
Melissa’s Makes hopes to save the environment, one handmade cloth diaper at a time, and a variety of styles are offered. Stop by Melissa’s booth to see diapers, and many other products.Follow us on Instagram at @melissamakes!
My Fit Coach
My Fit Coach creates Online Fitness and Nutrition Programs for busy Moms. We help Moms feel strong, fit and healthy during
the crazy stages of motherhood.”>@melissamakes!

The Naked Tank
A Canadian-made breastfeeding tank top that covers your midsection when you lift your shirt to breastfeed your baby. Nurse on demand, anytime, anywhere, with confidence!
Oemi Baby Inc.
Oemi Baby
We have used only the highest quality materials available to create our baby line, we wanted the best for our babies and I’m sure you would agree you want only the best for yours! We designed every detail of our product line. Our amazing diaper bags are made for the fashion conscious mom on the go!
Once Upon a Seam
I make baby items, such as dress, grow-with-me clothing, baby booties/slippers, headbands, slouchy hats, bibs, and much more.
The Nesting Instinct
Nesting Instinct
The Nesting Instinct offers a wide range of services to expectant moms and new families.
Visit our website for more information on our doula services, workshops, seminars and free community groups!

Panchhi nurtures babies and toddlers in softness of organic cotton linens of wellness of therapeutic herbal dyes.
PCR Solutions-EcoEgg Canada
The EcoEgg should be a ‘no brainer’ for you, your family and your laundry. It protects your skin, our environment, ocean wildlife, and is one of the least expensive ways of doing your laundry.
Perfectly Natural
Debby Spitzig, a hypnobirthing instructor, will display her book for expecting moms: Inspiring Birth Stories- Letters of Encouragement, Support & Love

Plum Penguin
Local handmade baby and children’s clothing and accessories. Including grow-with-me clothing, cloth diapers, and knit hats.
Life insurance advice made easy.

Robot and Dinosaur
Mom Pillows that take you through maternity and nursing and Kid Pillows .  Their secret ingredient? 
Buckwheat hulls, a natural and sustainable material that makes our pillows comfortable, cool yet amazingly supportive.
SweetLegs Canada
Offers awesome leggings for everyone!
The Holistic Parent
A natural health and wellness magazine for families in the Waterloo Region, Wellington County, and surrounding areas. Published three times per year, The Holistic Parent prints 4,500 copies per issue and is distributed through 75+ local businesses.
The Mighty Co.
Mighty Mocs is a Canadian online store for handmade baby and toddler leather moccasins and bows, handmade wooden baby play gyms and milestone blocks.
The Pathway Doula Services
Passionate doulas serving women on their way to motherhood. Join us and fall in love with your birth story by pushing pretty.

Thirty-One Gifts
Whether you’re looking for style, organization, the perfect giftable item – or a little bit of everything – explore Thirty-One Gift’s trendy and affordable purses, totes, bags and more!
Timshel Holistic Collective

Timshel Holistic Collective consists of ethical, highly-trained multi-skilled professionals offering superior doula and unique complimentary services for growing families in Southern Ontario.

Tri City Financial Group
Tri City Financial Group Inc. is redefining the financial planning experience. We provide education on all financial products and proprietary tools that help our clients view their finances in a simple way, enhancing how they handle their money.

The premier brand of household products that saves time, space, taste, and waste.
A personalized high-end nutrition program with a truly healthy and exceptional line of prenatal and children’s products.

YMCA of Cambridge & K-W
The First 2000 Days is an intentional strategy that increases knowledge of the importance of the first 2000 days of a child’s life by connecting with mothers post birth and linking them to programs such as Sleep Session and Parenting My Baby which provide information, early intervention and continued support throughout the parenting journey.